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MAIN STORY |
Digital Network Product Business
This giant networking division of the high-tech monolith Digital Equipment Corp. operates in a largely separate fashion from its parent. Digital NPB went online in September of 1995, and according to NPB's marketing communications manager Susan Kenney, the site is growing at a rate of about 30 percent of its hit count per month. For the month of July, NPB's site received 500,000 hits.
Digital NPB sells a wide variety of networking products through its business partners and resellers, which comprise a large portion of the site's audience. "The Web is primarily a means of communicating with a wide audience," says Kenney, "especially our business partners but also the people who are using our products, press, analysts, students, and a range of people who want information [about Digital products]."
What that means, explains Kenney, is that the site is largely a source of information for Digital customers and partners. Digital has gone to some lengths to perform studies of its customers' opinions on each of three different site revisions that have been used since the launch. The information these studies gleaned has proved invaluable both to Digital and to our design team for this makeover, the Melia Design Group of Atlanta (see "Meet the Designers").
Email: zdimag@zd.com
www.zdimag.com
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